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The Story Behind Netflix Releasing Cloverfield Paradox After The Super Bowl
The Cloverfield franchise's marketing has always been just as exciting as the movies themselves. It's a series predicated mostly on surprises, which makes it difficult to maintain once audiences expect something different. According to J.J. Abrams, the whole point of The Cloverfield Paradox's shock, post-Super Bowl release was to continue capitalizing on that element of surprise. The producer took the stage during a recent Facebook Q&A panel and explained:
We were talking to Paramount and the truth is we were trying to figure out like what was the most fun way to release the movie? And literally it just came out of that conversation. Because people sort of knew this movie was coming, they knew it was a Cloverfield movie and the series had always been so much about surprise, we were literally talking about what was the most fun way we could surprise people with this. We thought, 'Well I wonder if this is even a possibility?' We went and had a meeting with Netflix and it was this totally weird, creepy, top secret meeting [about], 'What if this could happen?' And they were so great at Netflix.
It sounds like every decision made about the film's debut stemmed from a desire to keep the surprising themes of the Cloverfield franchise intact. Nobody knew what the first movie would be when it initially debuted, and then 10 Cloverfield Lane evolved that premise by not making its anthology premise entirely clear during the marketing. With those two ideas set up, Abrams, the folks at Paramount, and Netflix came up with a crazy idea of just dropping the film after the Super Bowl in an unprecedented move.
That level of secrecy involved quite a bit of lying, but it also sounds like it was fun for many people who were in on the secret. The Cloverfield Paradox director Julius Onah continued during the Facebook Q&A panel and explained:
It was a lot of lying, a lot of keeping secrets from even our own friends and family. It was a lot of fun. It's so rare to kind of be able to just drop a movie on the whole planet.
That comment seems to echo other remarks made by those close to the development, production, and release of The Cloverfield Paradox. Specifically, CinemaBlend recently sat down with Paradox star Elizabeth Debicki during the press junket for Peter Rabbit, and she explicitly acknowledged that the virtually-unprecedented level of secrecy associated with the film was part of its charm. Thus she had no interest in discussing it until we could actually watch it.
The Cloverfield Paradox is now streaming on Netflix. Check out our in-depth review of the film, and hop over to our movie premiere guide to see what other films are set to debut in 2018.
A Star Is Born is a 1937 American Technicolor romantic drama film produced by David O. Selznick, directed by William A. Wellman from a script by Wellman, Robert Carson, Dorothy Parker, and Alan Campbell, and starring Janet Gaynor (in her only Technicolor film) as an aspiring Hollywood actress, and Fredric March (in his Technicolor debut) as a fading movie star who helps launch her career.
Bradley Cooper Reveals Which Rock Star Inspired His A Star Is
Like most of the Phase 4 slate that's been announced so far, we don't know much about what the MCU has in store for these characters, but according to Marvel Studios president Kevin Feige, The Eternals could differentiate itself by the other Marvel movies by unfolding across thousands of years.
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Is BB-8 saying goodbye for now or forever after Star Wars: Episode IX? It's the end of the new trilogy, but with Disney+ coming, and standalone movies hitting theaters, it's hard to imagine this is really The End. Brian Herring is one of the puppeteers and lead performer behind BB-8.
BB-8 Puppeteer Wraps Star Wars: Episode IX After 5-Year
Jane Fonda, Lily Tomlin, and Dolly Parton are getting the band back together. On Wednesday, Fonda announced that the trio will indeed reunite for a sequel to the 1980 comedy 9 to 5. Both Fonda and
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Chadwick Boseman wanted the Wakandan's to speak with a click
Ben Affleck Regrets 'Daredevil,' Says His Batman Will Be An "Older And Wiser Version" Maybe that's part of the motivation to do 'Batman.' Affleck is candid about his failures,
Is Ben Affleck Leaving Batman After Justice League? | Den of Geek
Brie Larson Got Emotional The First Time In Captain Marvel's
Cooper and Gaga's big screen collaboration has already generated plenty of awards show buzz and excitement over the film has reached a fever pitch. Why We're Already Excited for 'A Star Is Born' Remake With Lady Gaga and Bradley Cooper | Video News | EBL News
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The first Fantastic Beasts premiered to more than $ 74,000,000 in its opening weekend and eventually passed more than $ 500,000,000 in worldwide box office, per Box Office Mojo. Its success was enough for Warner Bros to move forward with the larger franchise.
Fantastic Beasts 2 Box Office: Grindelwald Easily Wins The
Ben Mendelsohn will spar with Brie Larson in Captain Marvel. The Rogue One actor is in talks to play the villain in Marvel Studios' first female-fronted stand-alone, The Hollywood Reporter has
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Why Michael Shannon Thinks Everyone Wants Him To Play A Bond
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Deadpool 2 dominated the international box office with $174.9 million on 25,091 screens in 82 markets, for a worldwide opening of $300.4 million. The studio 's share of this opening weekend is close to $140 million, which is significantly more than the film's $110 million production budget.
Real-Life Superhero Movie is a Surprise Box Office Hit
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